There are many characteristics that we look for in our franchise partners. You don’t need them all of course but the more you have the better.
A Raring2go! franchisee should possess a mix of personal and professional qualities that when combined align with the purpose of our business. That purpose is to produce family-friendly magazines and online content for our digital platforms that is relevant to local communities.
Here’s our top ten characteristics for a Raring2go! franchisee:
Passion for Community Engagement
Our franchisees should be genuinely interested in supporting and promoting their local community, especially family focusing activities, businesses and events.
Entrepreneurial Spirit
A drive to build and manage their own business (with guidance from us) is essential. Our franchisees should have a mindset geared towards innovation and problem-solving whilst having the willingness to take calculated risks.
Strong Communication Skills
Raring2go! franchisees need to connect with local businesses, readers and community groups. Having good and clear communication is key to helping form strong partnerships and in networking.
Sales and Marketing Skills
The ability to sell advertising space and promote the magazine, as well as its digital components is a key part of our daily business. Franchisees must be comfortable with marketing and driving revenue.
Organisational Skill
Producing a magazine requires a degree of project management and including liaison with printers, contributors and advertisers whilst paying close attention to meeting deadlines. Efficient time and resource management is crucial. It’s kind of lime
Creativity
Raring2go! magazines have a creative element in design and content so franchisees will need an eye for detail and a flair for design.Resilience and Perseverance
Building a successful franchise requires persistence and effort. A Raring2go! franchisee should be able to handle the challenges that business ownership entails and remain motivated and focused to achieve long-term success.
Great Customer Service
Excellent customer service is critical for building and maintaining strong relationships with advertisers as well as for ensuring high readership satisfaction. The ability to listen to and address client needs is key.
Financial Awareness
Franchisees should understand basic financial management to keep track of expenses, manage budgets and ensure continued profitability. An understanding of cash flow, profit margins and day to day financial management is important.
Self-Motivation and Discipline
Since franchisees work independently, they need the discipline to set goals and work without direct supervision. They need to remain motivated in the day-to-day operations of their business.
These are some of the characteristics needed to ensure that a Raring2go! franchisee can effectively run their business while positively impacting the local community.
